To grow interconnected, resilient communities rooted in healthy urban food systems.


To enrich lives and foster social change through the creation of a healthy urban food hub


HEALTH - Personal, Social, Environmental

COMMUNITY - Fun, Engagement, Leadership

QUALITY - Food, Experience, Relationships, Diversity, Sustainability

Who are we?

Erin Mills Farmer’s Market was established as a Not-for-Profit organization in 2016. It started out as a project of The Daniels Corporation and Hoffmann Hayes from 2013-2016. The project has always had lots of involvement from community and we hope you'll join us. Together we are volunteers, community members, entrepreneurs, parents, kids, students, farmers and growers. We love helping people have access to healthy food! 

Our Board of Directors is currently: Brent Gelhar, Pam Bailey, Holly Marsh, Fortunato Pitaro and Adam Molson. 

Our partners, collaborators and allies include:

The Daniels Corporation, Partner


Within the Canadian building industry, The Daniels Corporation is leading the urban food revolution through a number of trailblazing initiatives. Always thinking outside the box, Daniels actively incorporates urban agriculture opportunities such as container balcony gardening, community garden plots, greenhouses, food box pick up programs, edible landscaping and farmers’ markets into their new home communities wherever possible. At Daniels we believe urban agriculture is a natural offshoot of our motto “Love Where You Live.” It allows for opportunities in education, urban greening and, best of all, a platform for residents of all ages and background to come together and develop a deeper sense of community. With The Backyard Farm & Market Daniels is proud to be working with The Cutting Veg, Garden Jane and members of the community to bring this growing endeavour to life.

For more information on The Daniels Corporation visit www.danielshomes.ca

Lee Overton, Market Director & CONSULTANT

Lee Overton is a strategic marketing and communications leader who builds brand value through effective multi-channel, touch point marketing on and off line.  She has two decades of experience developing and building brands and marketing departments in private companies and non-profit organizations.

Lee has 17 years experience leading and engaging staff members and volunteers, in various projects including brand initiatives, community outreach, events and campaigns. A lifetime vegetarian who is passionate about building community often around healthy, whole food can frequently be found pouring over cookbooks and online recipe blogs.  Lee is often the go-to person sharing knowledge, resources and cooking tips. She joined the Backyard Team in 2014 to help grow and operationalize the market

Daniel Hoffmann, Partner

Daniel brings 15 years of organic farming, 20 years of community development experience and a degree in social work to Erin Millls Farmer’s Market and Hoffmann Hayes teams. Daniel co-designs and leads the supervision and implementation of condo garden coaching programs and other healthy food community development and education projects for Developers, non-profits, and other institutions and organizations. His social entrepreneurial experience includes growing 10+ acres of organic vegetables and countless organic farmers-in-training through The Cutting Veg. Daniel strives to cultivate personal, social, environmental, and economic health through organic agriculture. 

Jane Hayes, Partner

Jane Headshot.jpg

Jane is a gardener, educator, permaculture designer and community developer. She brings 20 years of healthy food program and design experience with municipalities, non-profits and socially responsible businesses. Jane co-founded Hoffmann Hayes and is the lead designer and Director of Urban Gardens and Permaculture. Jane also founded Garden Jane in 2007 to help people learn how to grow and connect to healthy food, gardens and each other. Jane has a B.A. in Anthropology and Environmental Studies (U of T), a Masters in Environmental Studies (York U) and certificates in Permaculture Design and Teaching Permaculture.  


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